Leveling the playing field

LemeBase started in 2025 in the University of Vienna's innovation lab, with one goal: to help independent retailers make better decisions and thrive — giving them the kind of intelligence that until now only large corporations could afford.

Because knowing how to run a business well shouldn't be a privilege reserved for the biggest players.It should be shared.

Martin Stuessy, Naomi Watanabe and Ask Serck-Hanssen, co-founders of LemeBase — Martin Stuessy, Naomi Watanabe & Ask Serck-Hanssen Co-founders

Built by people who've lived both sides of retail

Naomi Watanabe

Strategy & Analytics

I build the business logic, and I frame the questions an independent retailer actually needs to answer to grow.

Ask Serck-Hanssen

Product & UX

My job is to make sure LemeBase fits the people who use it — that it solves a real problem and stays simple enough to run a shop with, day to day.

Martin Stuessy

Lead Developer

I handle the full-stack build and the infrastructure behind it, the ML and AI research that powers our forecasting, and the automated QA that keeps what we ship reliable.